Library and Sales Counter
The point of inspiration was to expose customers to a multitude of products and applications that they can use across the spectrum of their work. Departing from the standard retail showroom with product lined shelves to a new concept – a Knowledge Center. This new design allows for a broader base to service the needs of the customer. Therefore, increasing BA Supply’s relevance in assisting them by meeting their businesses’ operating needs.
As a result, rethinking how products are displayed while providing flexibility in order to allow for multiple functions to occur within the new space. New products are now featured thru live media looped videos on TV’s relevant to display areas. Regular scheduled workshops and seminars are available to keep contractors updated; in addition to a reference library which is available for the printed catalogs and materials.
An interesting aspect of the design of the showroom is that it speaks to the essence of the business itself – raw materials coming together creating something new. Oak panels form the TV walls and again are used at the counters. The panels the TV’s are mounted on are stained. While the oak panels on the counters are in their natural state. Laminated table tops have the appearance of oxidized metal are accompanied with welded metal frame seating, stained concrete floors. An upholstered seating area intended for viewing of the higher end products in the Energy Management Solutions area, surrounds an electrical spool that has been employed as a coffee table. Metal fasteners are decorative elements at both the TV walls and again at the counters. The color scheme was developed to support the accent color of ‘blue’, which BA Electrical Supply is recognized by. By using the complementary color of ‘orange’ – you get the most visual impact.
Vendor Event in Progress
Because the counters are located in the center of the space. Data and electrical connections are supplied through floor outlets for the point of sale operations. Transaction counters are elevated for customer’s use also reduce visibility of clutter and wiring at the back of the computer monitors. The counters modular design on wheels allows the units to double as podiums for the speakers in addition to hosting food and beverage service, for the vendor events. Then connecting back together for regular daily business to occur. The facility transforms in 60 minutes or less from a showroom to a training center.
Showroom before
Tool Wall
Counters and TV Walls
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